ManCrunch SuperBowl Ad REJECTED: Gay Dating Site Ad Denied By CBS (VIDEO)

First Posted: 01-28-10 03:12 PM   |   Updated: 01-29-10 02:41 PM

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Update: CBS has rejected an ad from gay dating site ManCrunch, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday.", James Hibberd reports at The Live Feed

CBS released the following statement:

"After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions."

Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad that was likely to be rejected.

"We're 100% serious," ManCrunch spokesperson Elissa Buchter said. "We have the money to pay for it. If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night. It's discriminatory that they wont show this....They should call our bluff. If the ad doesn't air on the Super Bowl, it will air on another network. It's not like it plays like Adam Lambert [kissing another man on the AMAs]."

Original Post: CBS is considering airing an ad for gay dating site ManCrunch, Fox News reports.

On the heels of the network's decision that advocacy ads are acceptable, ManCrunch says CBS has not rejected its ad — which includes two male football fans making out.

A rep for ManCrunch told Fox News that CBS said "the spot hadn't been officially approved yet" as of last week, but "all the Super Bowl spots were sold out."

"ManCrunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed," the rep said.

A CBS rep told Fox News that "the ad is still under review, the process takes a little while....We still have a lot of ads we have yet to review."

WATCH the ad:

Oracle Completes Acquisition of Sun

Redwood Shores, CA – January 27, 2010

Oracle Corporation (NASDAQ: ORCL) announced today that it had completed its acquisition of Sun Microsystems, Inc. Combination of the local entities worldwide will proceed in accordance with local laws.

Oracle will host an all-day live event, which also will be webcast, for customers, partners, press and analysts today at 9:00 AM Pacific time, at its headquarters in Redwood Shores, California. Details are available here.

About Oracle

Oracle (NASDAQ: ORCL) is the world's largest business software company. For more information about Oracle, please visit our Web site at http://www.oracle.com.

Trademarks

Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Karen Tillman Oracle +1.650.607.0326 karen.tillman@oracle.com

Item one: Today I received a comment on yesterday’s blog post from Larry Ellison. Since the email came through a gmail account, I was a little suspicious of the identity of the sender. Our IT department traced the email account to an IP address belonging to Salesforce.com.

Item two: Yesterday my review of Marc Benioff’s book on Amazon.com appeared with a two star rating. A British blogger referred to it in his post. Today my Amazon.com book review was removed and the reference in the blog was removed.

Question: Benioff has staged fake protests against his competitor Siebel (outlined in his book on page 36) where he hired actors that pretended to be a TV crew from the local station KMNS.

What’s next? Will Marc Benioff pretend to be Moses, appearing from the Cloud with a stone tablet sharing his online version of the Ten Commandments? First commandment: Thou shalt do anything you can get away with.

Transparency has become religion in the social media world. If my friends at SellingPower who are (with due respect) not quite up to hacker skills, can find this, you can be sure your tricks will be found out.

A cautionary tale.